Everything you need to know about Shop2LLM, AI visibility, llms.txt, pricing, and making your store discoverable by ChatGPT, Claude, Gemini, and more.
Shop2LLM is the AI Search Console for e-commerce. It makes your online store visible, discoverable, and citable by ChatGPT, Claude, Gemini, Perplexity, and all major AI assistants. It auto-generates llms.txt, JSON-LD product schema, and AI-readable product catalogs. The Free plan covers basic AI visibility; the Pro plan ($9/month) adds full analytics, revenue tracking, and always-on cloud connection.
AI assistants like ChatGPT and Claude cannot browse websites the way humans do. They need three things to discover your store: (1) an llms.txt file that tells AI your store exists, (2) JSON-LD product schema so AI can understand your catalog, and (3) an API endpoint that lets AI search your products dynamically. Without these three pieces, your store is effectively invisible to the 200 million+ people who ask AI what to buy every week.
llms.txt is a Markdown file at your store's root URL that gives AI assistants a curated map of your most important content. Proposed in 2024 by Jeremy Howard (fast.ai / Answer.AI), it is now supported by ChatGPT, Claude, Perplexity, and Google Chrome Lighthouse (since May 2026). Think of it as robots.txt for AI — while robots.txt controls which bots can crawl, llms.txt tells AI what is worth citing. Without it, AI must crawl blindly and may miss your key product pages.
When a consumer asks ChatGPT 'Find me wireless headphones under $100,' the AI goes through a 5-step process: (1) identifies the intent as a product search, (2) retrieves candidate stores from its index (prioritizing those with llms.txt and product schema), (3) calls the store's API endpoint to search products matching the criteria, (4) filters results by price, availability, and relevance, (5) returns cited recommendations to the consumer. Stores without an AI-accessible API can only appear in static results, missing dynamic queries entirely.
Shop2LLM has two plans: Free at $0/month with 2 AI tools, AI-readable catalog, 1 store connection, and ChatGPT crawler detection. Pro at $9/month with all 5 AI shopping tools, revenue tracking by AI platform, conversion funnel analytics, always-on cloud connection, and support for all 10+ e-commerce platforms. One license per store. No hidden fees.
Yes, the Free plan is permanently free with no time limit. It includes AI search and product detail tools, auto-generated llms.txt and product schema, 1 store connection, and ChatGPT crawler detection. You can use it for as long as you want before upgrading to Pro.
Shop2LLM supports WooCommerce, Shopify, Magento, PrestaShop, Shopware, Wix, EC-CUBE, Nuvemshop, Cafe24, and OpenCart — 10+ platforms in total. The Free plan supports WooCommerce only. The Pro plan supports all platforms.
Installation takes under 60 seconds on any supported platform. Install the plugin from your platform's marketplace, activate it, and Shop2LLM automatically generates your llms.txt, adds product schema (JSON-LD) to every page, and sets up your AI-accessible API endpoint. No configuration needed. Compare this to the manual approach: writing llms.txt, fixing schema on every page, building a custom REST API, and testing with each AI platform takes 10-20 hours initially and 2-4 hours per month to maintain.
Yes. You can cancel your Pro subscription at any time. Your license remains active until the end of the current billing period. After cancellation, you can continue using the Free plan features.
No. Everything is automatic. Product schema (JSON-LD) is auto-added to every page, llms.txt is auto-generated, AI crawler rules are automatically configured, and the API endpoint is set up without any coding. Installation takes under 2 minutes on any supported platform.
Shop2LLM handles everything automatically. When you add, update, or remove products, your llms.txt, product schema, and API endpoint update instantly. No ongoing maintenance required — 0 hours per month. Compare this to manual setup which requires 2-4 hours per month to keep schema current, update APIs, and monitor for breakage.
SEO (Search Engine Optimization) focuses on ranking in traditional search engine results pages — getting your page to appear as a link in Google results. GEO (Generative Engine Optimization) focuses on being cited inside AI-generated answers — getting your brand and products mentioned when ChatGPT, Claude, or Gemini synthesize a response. The key difference: SEO gets you clicked; GEO gets you quoted. With 69% of Google searches now resolving without a click (Similarweb 2025), GEO is essential. Shop2LLM handles both.
After installing Shop2LLM, your llms.txt and product schema are available immediately. AI crawlers may take 1-4 weeks to discover newly opened sites and index your catalog. With Pro, the always-on cloud connection ensures your product data is available 24/7, accelerating discovery. You can monitor exactly when AI crawlers visit your store through the dashboard.
It may take up to 5 minutes for the file to be generated after installation. Verify by visiting https://yourstore.com/llms.txt in a browser. If it still doesn't appear, check that your platform's URL rewriting is enabled (WordPress permalinks, Shopify app proxy, etc.) and contact support.
First, check your robots.txt at https://yourstore.com/robots.txt. Ensure it doesn't block AI crawlers like GPTBot, ClaudeBot, or Google-Extended. Shop2LLM automatically fixes this, but some security plugins or hosting providers may override the settings. Even with correct configuration, AI crawlers may take 1-4 weeks to discover newly opened sites. Pro users can monitor crawler visits in real time through the dashboard.
AI assistants favor products with descriptive titles, detailed descriptions with specifications, clear pricing, and high-quality images. Ensure your product data is complete and structured. Use Shop2LLM's search query insights to see what terms consumers actually use when asking AI for recommendations, then optimize your product titles and descriptions accordingly. According to Princeton University GEO research, content with specific data points and named citations achieves 30-40% higher AI visibility.
Email [email protected]. Pro users get priority email support. Free plan users receive community support.
With the Pro plan, Shop2LLM's always-on cloud connection keeps your product data available to AI assistants 24/7 — even when your store server is offline. AI assistants may query product data at any time, not just when a consumer is actively browsing. Without the cloud connection, your products become temporarily invisible to AI whenever your server is down.